MEDIA ADVISORY
MIAMI TO HOST
ONE-OF-A-KIND MURAL TO PROMOTE PHYSICAL ACTIVITY FOR TWEENS
CDC Teams Up with Accomplished Miami Muralist and Area
Youth to Design and Produce Mural
WHAT:
The U.S. Department of Health and Human Services’ Centers for Disease Control
and Prevention’s VERB.™ It’s what you do. campaign is PAINTING Miami with a
large-scale mural. The mural will highlight
Miami’s local flavor by depicting its beautiful sunny weather, numerous ocean
activities and popular bike trails. In
addition, it will portray Miami area youth sharing and performing multiple VERBs, while
conveying a message of the importance of finding one’s own VERB. It will also reflect various socioeconomic and
multicultural VERBs popular to Miami youth — inspiring them to get active and find
their VERB.
WHO:
Accomplished Miami muralist Xavier Cortada will design and produce a vibrant mural
to gear up tweens to begin VERBing. Miami
area youth will have the unique opportunity to explore their artistic talents by painting
the mural themselves, along with Cortada, prior to its unveiling.
WHY:
The VERB campaign was developed to encourage youth to get active. Research shows that children who are engaged in
physical activities experience greater self-esteem, confidence and discipline, school
achievement, social connectedness and positive family relationships than their sedentary
peers.
WHEN/WHERE:
Mural
Painting
— 3 to 6 p.m., Wednesday, Feb. 5
—
The Regis House, 2010 N.W. 7th St., Miami, Fla.
Mural Displayed
— Saturday,
Feb. 8, to Saturday, March 15
— Retaining
wall bordering US 1, near the intersection of US 1 and 16th Avenue
VISUALS:
Cameras will be able to capture footage of children designing and painting the VERB
branded mural from 3 to 6 p.m. on Feb. 5.
Editor’s note: Founded
in 1984, the Regis House provides support services to youth and adults throughout
Miami-Dade County. The organization serves
over 2,000 children and families annually through initiatives such as the Positive Options
Program that offers low-income, high-risk kids daily after school services. For more information about the Regis House, please
contact Terri Carvalho at 305-642-7600, Ext. 204.
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